Social Reserv, New York's intimate dining society app.
Intro:Last year, I had a great opportunity to work with Tinywins and their team for a really exciting dining app launching in NYC called Social Reserv. I was lucky enough to drive the initial logo and brand identity. The brief was to explore a really fun and unique approach, one that captured the energy of an intimate dining society, with a visual language that felt both nostalgic and forward-thinking.
In collaboration with Tinywins
From there, my role was to take that territory and push it into a fully realised identity. I explored multiple logo concepts from elegant serif wordmarks rooted in classic sophistication, to bolder, more characterful directions where nostalgia was expressed through a contemporary mark with custom letterforms and personality. The process was about finding the sweet spot between exclusive and approachable, between retro and relevant.
The final identity carried that balance through a logo system that could flex across the app, website, and brand touchpoints, all handed off to the development team to bring to life.
