Social Reserv, New York's intimate dining society app.
Project involvement:
Brand Identity
Logo Design
Typography System
Brand Patterns & Textures
Project involvement:
Brand Identity
Logo Design
Typography System
Brand Patterns & Textures
Last year, I had a great opportunity to work with Tinywins and their team for a really exciting dining app launching in NYC called Social Reserv. I was lucky enough to drive the initial logo and brand identity. The brief was to explore a really fun and unique approach, one that captured the energy of an intimate dining society, with a visual language that felt both nostalgic and forward-thinking.
In collaboration with Tinywins
Last year, I had a great opportunity to work with Tinywins and their team for a really exciting dining app launching in NYC called Social Reserv. I was lucky enough to drive the initial logo and brand identity. The brief was to explore a really fun and unique approach, one that captured the energy of an intimate dining society, with a visual language that felt both nostalgic and forward-thinking.
In collaboration with Tinywins
Last year, I had a great opportunity to work with Tinywins and their team for a really exciting dining app launching in NYC called Social Reserv. I was lucky enough to drive the initial logo and brand identity. The brief was to explore a really fun and unique approach, one that captured the energy of an intimate dining society, with a visual language that felt both nostalgic and forward-thinking.
In collaboration with Tinywins
We had established a clear strategic direction, landing on a Luxury Retro Modern visual territory, a brand world inspired by New York's most iconic destinations, drawing references from the likes of Cartier, YSL, Aime Leon Dore, and Campari. The idea was to blend classic sophistication with a contemporary edge: warm colour palettes, distinctive typographic character, and a '60s-inspired aesthetic that felt youthful and fresh without losing its timeless appeal.
We had established a clear strategic direction, landing on a Luxury Retro Modern visual territory, a brand world inspired by New York's most iconic destinations, drawing references from the likes of Cartier, YSL, Aime Leon Dore, and Campari. The idea was to blend classic sophistication with a contemporary edge: warm colour palettes, distinctive typographic character, and a '60s-inspired aesthetic that felt youthful and fresh without losing its timeless appeal.
We had established a clear strategic direction, landing on a Luxury Retro Modern visual territory, a brand world inspired by New York's most iconic destinations, drawing references from the likes of Cartier, YSL, Aime Leon Dore, and Campari. The idea was to blend classic sophistication with a contemporary edge: warm colour palettes, distinctive typographic character, and a '60s-inspired aesthetic that felt youthful and fresh without losing its timeless appeal.
From there, my role was to take that territory and push it into a fully realised identity. I explored multiple logo concepts from elegant serif wordmarks rooted in classic sophistication, to bolder, more characterful directions where nostalgia was expressed through a contemporary mark with custom letterforms and personality. The process was about finding the sweet spot between exclusive and approachable, between retro and relevant.
The final identity carried that balance through a logo system that could flex across the app, website, and brand touchpoints, all handed off to the development team to bring to life.
From there, my role was to take that territory and push it into a fully realised identity. I explored multiple logo concepts from elegant serif wordmarks rooted in classic sophistication, to bolder, more characterful directions where nostalgia was expressed through a contemporary mark with custom letterforms and personality. The process was about finding the sweet spot between exclusive and approachable, between retro and relevant.
The final identity carried that balance through a logo system that could flex across the app, website, and brand touchpoints, all handed off to the development team to bring to life.
From there, my role was to take that territory and push it into a fully realised identity. I explored multiple logo concepts from elegant serif wordmarks rooted in classic sophistication, to bolder, more characterful directions where nostalgia was expressed through a contemporary mark with custom letterforms and personality. The process was about finding the sweet spot between exclusive and approachable, between retro and relevant.
The final identity carried that balance through a logo system that could flex across the app, website, and brand touchpoints, all handed off to the development team to bring to life.
