Seeper: An identity that reflects the studio they had become.
Deliverables:
[ 01 ] Logo Design
[ 02 ] Visual Identity
[ 03 ] Social & Graphic Language
[ 04 ] Web Design
[ 04 ] AI Art Direction
Industry:
Immersive Experiences
Client:
Seeper Studios
Creating experiences that build connection, change perspectives and leave lasting impressions. Founded in 1998, Seeper is a creative experience studio combining storytelling, technology and imagination to create extraordinary immersive experiences.
With almost three decades of history and an impressive portfolio of global clients, Seeper had evolved into a leading creative studio, but its identity no longer reflected the ambition, creativity or sophistication of the work it was producing. We partnered with Seeper to evolve its visual identity, capturing the emotion, imagination and sense of belonging behind the experiences they create.
The Brief
An identity that makes people feel something before they experience anything.
Our challenge was to create a bold, distinctive identity that reflected Seeper's positioning as Spatial Storytellers, while preserving the personality and heritage built over almost 30 years.
We explored how typography, colour, spatial graphic devices and AI-assisted art direction could communicate the emotions behind immersive experiences.
The result was a flexible visual language combining expressive imagery, bold typography and considered graphic elements. A system designed to feel imaginative and otherworldly, while allowing Seeper's incredible work to remain the focus.
Importantly, the identity needed to be more than a collection of assets. It had to give Seeper's internal team the tools and creative freedom to continue evolving the brand themselves.
The Outcome
A new identity for the studio Seeper has become.
The evolved identity made its public debut at a major international industry event, receiving immediate praise, with visitors describing Seeper's exhibition stand as one of the best they'd seen.
More importantly, the rebrand helped shift perceptions of Seeper, positioning the company as a sophisticated, forward-thinking creative experience studio.
Today, the identity is being embraced and expanded by the internal team across presentations, campaigns, motion and digital experiences.
A distinctive new chapter for Seeper, built on nearly 30 years of creativity and designed to keep evolving.
