Birdie Houses:
Scope:
– Logo Design/ Lettering
– Merch Mockups
– Typography
– Colour
– Social Media
– Mascot
– Signage
– Art Direction
Scope:
– Logo Design/ Lettering
– Merch Mockups
– Typography
– Colour
– Social Media
– Mascot
– Signage
– Art Direction
Overview:
Birdie Houses is a new luxury hospitality brand redefining golf travel by offering curated retreats at some of the world’s most iconic golf destinations. With aspirations to stand apart in a traditionally conservative market, Birdie Houses needed a bold and cohesive brand identity that resonated with both seasoned golf enthusiasts and a younger, design-conscious audience. Our goal was to create a visual identity that not only communicated premium quality and playful sophistication but also positioned Birdie Houses as an investment-ready brand from day one.
Overview:
Birdie Houses is a new luxury hospitality brand redefining golf travel by offering curated retreats at some of the world’s most iconic golf destinations. With aspirations to stand apart in a traditionally conservative market, Birdie Houses needed a bold and cohesive brand identity that resonated with both seasoned golf enthusiasts and a younger, design-conscious audience. Our goal was to create a visual identity that not only communicated premium quality and playful sophistication but also positioned Birdie Houses as an investment-ready brand from day one.
Overview:
Birdie Houses is a new luxury hospitality brand redefining golf travel by offering curated retreats at some of the world’s most iconic golf destinations. With aspirations to stand apart in a traditionally conservative market, Birdie Houses needed a bold and cohesive brand identity that resonated with both seasoned golf enthusiasts and a younger, design-conscious audience. Our goal was to create a visual identity that not only communicated premium quality and playful sophistication but also positioned Birdie Houses as an investment-ready brand from day one.
The Brief
Tom at Birdie Houses approached us with a powerful business model and a clear market opportunity, but no brand identity. The project aimed to address two key challenges: first, to create a distinctive visual language that would elevate Birdie Houses above standard Airbnb listings and golf accommodations; second, to generate excitement, trust, and desirability among both early customers and potential investors.
We were tasked with creating:
— A distinctive brand logo and wordmark
— A complete visual identity system including colour palette and typography
— A mascot and character style to inject personality and storytelling
— Social media assets and templates for ongoing brand consistency
— Packaging, merch, signage, and marketing collateral mockups
— A photographic direction that captured the vibe of the Birdie experience
— A visual identity capable of extending into digital content, merchandise, and physical properties
The Brief
Tom at Birdie Houses approached us with a powerful business model and a clear market opportunity, but no brand identity. The project aimed to address two key challenges: first, to create a distinctive visual language that would elevate Birdie Houses above standard Airbnb listings and golf accommodations; second, to generate excitement, trust, and desirability among both early customers and potential investors.
We were tasked with creating:
— A distinctive brand logo and wordmark
— A complete visual identity system including colour palette and typography
— A mascot and character style to inject personality and storytelling
— Social media assets and templates for ongoing brand consistency
— Packaging, merch, signage, and marketing collateral mockups
— A photographic direction that captured the vibe of the Birdie experience
— A visual identity capable of extending into digital content, merchandise, and physical properties
The Brief
Tom at Birdie Houses approached us with a powerful business model and a clear market opportunity, but no brand identity. The project aimed to address two key challenges: first, to create a distinctive visual language that would elevate Birdie Houses above standard Airbnb listings and golf accommodations; second, to generate excitement, trust, and desirability among both early customers and potential investors.
We were tasked with creating:
— A distinctive brand logo and wordmark
— A complete visual identity system including colour palette and typography
— A mascot and character style to inject personality and storytelling
— Social media assets and templates for ongoing brand consistency
— Packaging, merch, signage, and marketing collateral mockups
— A photographic direction that captured the vibe of the Birdie experience
— A visual identity capable of extending into digital content, merchandise, and physical properties
The Result
We developed a fun, memorable, rich, cohesive brand identity that sets Birdie Houses apart from traditional lodging and luxury travel brands.
Key highlights include:
Logo & Custom Lettering
A bespoke logotype and monogram that nods to vintage collegiate athletics while remaining clean and premium, perfect for digital and physical applications, from signage to golf balls.
Color Palette & Typography
A distinctive set of colours and typefaces that feel both grounded in golf tradition and fresh enough to attract a younger, affluent demographic. Greens and yellows are reimagined with a strong secondary palette.
Mascot & Illustration System
Playful yet refined characters bring warmth, memorability, and humour to the brand, making it ideal for merchandise, digital content, and community building.
Brand Assets & Mockups
We created a wide range of branded touchpoints, apparel, golf tees, welcome boxes, A-frames, and signage to help Birdie Houses visualise how the brand lives in real-world scenarios.
Social Media System
Templates and visual direction to establish Birdie Houses’ voice online, blending curated golf content with brand storytelling to grow community and brand visibility.
Launch Photography Direction
A moodboard and visual language for launch photography, aiming to evoke indulgence, fun, and tradition with strong use of scenery, great shots of accommodation and people enjoying golf.
The Result
We developed a fun, memorable, rich, cohesive brand identity that sets Birdie Houses apart from traditional lodging and luxury travel brands.
Key highlights include:
Logo & Custom Lettering
A bespoke logotype and monogram that nods to vintage collegiate athletics while remaining clean and premium, perfect for digital and physical applications, from signage to golf balls.
Color Palette & Typography
A distinctive set of colours and typefaces that feel both grounded in golf tradition and fresh enough to attract a younger, affluent demographic. Greens and yellows are reimagined with a strong secondary palette.
Mascot & Illustration System
Playful yet refined characters bring warmth, memorability, and humour to the brand, making it ideal for merchandise, digital content, and community building.
Brand Assets & Mockups
We created a wide range of branded touchpoints, apparel, golf tees, welcome boxes, A-frames, and signage to help Birdie Houses visualise how the brand lives in real-world scenarios.
Social Media System
Templates and visual direction to establish Birdie Houses’ voice online, blending curated golf content with brand storytelling to grow community and brand visibility.
Launch Photography Direction
A moodboard and visual language for launch photography, aiming to evoke indulgence, fun, and tradition with strong use of scenery, great shots of accommodation and people enjoying golf.
The Result
We developed a fun, memorable, rich, cohesive brand identity that sets Birdie Houses apart from traditional lodging and luxury travel brands.
Key highlights include:
Logo & Custom Lettering
A bespoke logotype and monogram that nods to vintage collegiate athletics while remaining clean and premium, perfect for digital and physical applications, from signage to golf balls.
Color Palette & Typography
A distinctive set of colours and typefaces that feel both grounded in golf tradition and fresh enough to attract a younger, affluent demographic. Greens and yellows are reimagined with a strong secondary palette.
Mascot & Illustration System
Playful yet refined characters bring warmth, memorability, and humour to the brand, making it ideal for merchandise, digital content, and community building.
Brand Assets & Mockups
We created a wide range of branded touchpoints, apparel, golf tees, welcome boxes, A-frames, and signage to help Birdie Houses visualise how the brand lives in real-world scenarios.
Social Media System
Templates and visual direction to establish Birdie Houses’ voice online, blending curated golf content with brand storytelling to grow community and brand visibility.
Launch Photography Direction
A moodboard and visual language for launch photography, aiming to evoke indulgence, fun, and tradition with strong use of scenery, great shots of accommodation and people enjoying golf.
Alex is a top notch designer and collaborator. Not only am I extremely pleased with the results of our work together, but the process was incredibly smooth. He works efficiently, communicates thoroughly, under promises and over delivers. I also happen to be a fairly opinionated client, and Alex was very receptive to feedback throughout the project -- never took anything personally, and was always on board to take my direction in getting the brand to it's ideal final form. Highly recommend.
Tom Evans, CEO
@Birdie Houses
Alex is a top notch designer and collaborator. Not only am I extremely pleased with the results of our work together, but the process was incredibly smooth. He works efficiently, communicates thoroughly, under promises and over delivers. I also happen to be a fairly opinionated client, and Alex was very receptive to feedback throughout the project -- never took anything personally, and was always on board to take my direction in getting the brand to it's ideal final form. Highly recommend.
Tom Evans, CEO
@Birdie Houses
Alex is a top notch designer and collaborator. Not only am I extremely pleased with the results of our work together, but the process was incredibly smooth. He works efficiently, communicates thoroughly, under promises and over delivers. I also happen to be a fairly opinionated client, and Alex was very receptive to feedback throughout the project -- never took anything personally, and was always on board to take my direction in getting the brand to it's ideal final form. Highly recommend.
Tom Evans, CEO
@Birdie Houses
