Overview
Taur approached us to design a logo for the launch of their new products, which was initially launched on Kickstarter. After seeing some initial concepts of the product it was obvious that the final logo would need to be memorable, minimal and timeless while also serving as a badge on the front of the scooter. As the project was mostly focused on brand Indentity and logo, we had the luxury of spending more time iterating to create the final mark.

Our final solution involved combining elements that included a hidden letter "T" in the negative space and bull bars that subtly referenced the handlebars of their product, while also linking to the anthropomorphic character, Taur. We successfully achieved our goal of creating a mark that will represent Taur well into the next decade and beyond.