Art Direction
Logo Design
Portify
Business Cards

Introduction


SCOPE OF PROJECT

Brand Identity
Art Direction

Portify is a finance app aimed at rebuilding finance for the modern worker. They help hard-working people reach their finance goals through their credit builder and other incredible tracker tools.

The Portify App analysis your earnings and spending behaviours to help keep track on top your finances but also allows you to access interest-free loans without affecting your credit score.

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Portify Logo

The Brief

AperiosDesign was approached by Portify to redesign their Logo. After already being established in the industry for sometime, they had outgrown their existing identity. They wanted a new identity that worked across all their digital assets as well as their social pages, so it was important that we designed a logo that was responsive and icon focussed.

The final design needed to be innovative, simple, fresh and playful but also incorporate their brand colours.

App Mockup
P logomarks
Colours and type
Logo grid