What does a modern design agency’s visual identity look today? With so many new agencies being born every day It’s often hard to stand out keep clients interested. We set out to create an identity system that could be recognisable as well as aligning with the company’s plans for future expansion.
We designed a visual identity system that would be timeless, honest and minimalist. We wanted to create an identity that would work on everything from print, online marketing to digital products. The wordmark itself is very simple, bold and friendly. It was created from a simple pixel-grid that forms into a wordmark that can be used throughout the visual identity.
Its simplistic style means that it can be used as a standalone graphic but then also doesn’t overpower any supporting typography when used in collaboration.