Art Direction
Brand Identity
Manors Golf
Manors golf photography

Introduction


SCOPE OF PROJECT

Brand Identity
Art Direction

Manors are a new urban golf brand looking to bring back style to the golf industry. Inspired by the style of the bygone era, manors are reimagining their clothing to fit the urban culture.

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The Brief

 

We were selected by manors to design their seasonal collection The Scottish Highlands. The collection was to be based on the heritage of Scottish golf but with an urban style. Manors were looking for an identity design that could be distinguishable, responsive and simplistic.

Fashion Lookbook
Manors Look book

 


The solution

We developed a crest, monogram and typographic system around the heritage golf of Scotland. The design is useable as one complete graphic with typography or a separate monogram and badge. Typography and elements of the design are inspired by old historic badges from old Scottish town signage. The monogram was created to be used alone on apparel like t-shirts, sleeves and hats.

Clothing collection
Sketch examples