Hayley wanted a more versatile logo that would be easily transferable on business cards, delivery boxes, tote bags and more. It was our pleasure to step away from a computer and create a more vintage, hand-rendered logo without the initial need to start in illustrator.
Ivy Joan has a very vintage and old fashioned feel about the brand so it was obvious we needed to create something that would stand the test of time. The logo needed to look great even when transferred on old objects such as card, a candle or something as simple as a rough piece of wood.
The final logo was first sketched by hand and then transferred to iPad where the vectorising began. She chose from a few different variations of typography, illustrations and finally selected the logo that you see below which features a textured Ivy Leaf paired with a simple serif typeface. The logo and leaf needed to be used as a pair or separately which allows for the brand to be used print and on digital products.
If you liked what you have seen and want to discuss a similar project, please contact us on +44 7949 439 692 or fill out the form here: Contact us