Visual language + Art direction
Front of House Recordings, a newly launched side label of Double J Music. Double J launched its playlist network on Spotify, curating a diverse range of new music in genres ranging from commercial dance to classical piano.
Amassing over 100,000 followers across its playlists in less than a year, Front of House Recordings needed a brand to better reflect their ongoing growth as they start to reach a wider audience.
As their content began to grow so did their need for an identity that would work globally across all their digital platforms.
Starting with the brand identity we created new colour palettes, typography systems, photography guidelines. We also came up with a fresh new logo design and system that they could use their logo in every digital platform.
After the completion of their identity, we then created artwork templates for their Spotify, Instagram and Youtube channels.